Mad Dog Dura Prime

Mad Dog SKU: MDPDP-025
Mad Dog Dura Prime Stabilizing Bonding Primer Gallon MDPDP-100
Mad Dog Dura Prime Stabilizing Bonding Primer Quart MDPDP-025
Mad Dog Dura Prime

Mad Dog Dura Prime

Mad Dog SKU: MDPDP-025
Regular price $ 44.99 Sale price $ 35.50 Save $ 9.49
Free shipping on all mad dog products!
  • Same day shipping before 3PM EST!
  • In stock, ready to ship
  • Inventory on the way

What is the recoat time for Mad Dog Primers?

Under ideal conditions, 1 to 2 hours for recoating with primer or applying a topcoat. A good rule of thumb to follow: when the primer feels tacky to the touch, without leaving any residue on your fingers, it’s ready for recoating.

It is recommended that you topcoat this primer within 5-7 days so the paint properly bonds with the primer.

Why does the primer stay sticky?

Mad Dog primers are made with patented resins that have high adhesion and bonding properties. They remain tacky to the touch when dry. That tackiness is what helps the topcoat of paint or stain to adhere and crosslink with the primer.

Can I use a flat sheen paint on top of a Mad Dog Primer?

Yes, in most cases. High quality flat 100% acrylic paints from paint manufacturers like Sherwin Williams, Benjamin Moore, PPG, California Paints, and others, perform exceptionally well on top of Mad Dog Primers.

If you are working with paint and primer that you haven’t used together before, it is recommendeed to do a test to ensure compatibility before progressing with you project.

If in doubt, try a 2 ft sq test patch. Apply the Mad Dog Primer, let it dry. And then apply your desired flat 100% acrylic topcoat. Let it cure overnight before proceeding.

Can I use an oil based paint or stain on top of a Mad Dog Primer?

No, oil or alkyd based topcoats dry harder and more brittle than Mad Dog's flexible primers. An oil based product will most likely crack on top of a Mad Dog Primer and cause problems. It is only recommended to use high quality 100% acrylic latex paints and stains in conjuction with Mad Dog Primers.

Can Mad Dog primers be tinted?

Yes, with up to 4 ounces of tint per gallon.

What is the best way to apply a Mad Dog Primer?

Brushing, rolling, or spraying through an airless sprayer, are the best methods for applying a Mad Dog Primer.

If you're spraying it is highly recommended to backroll to make sure the primer covers and adheres to all the nooks and crannies in the substrate you are priming.

If you're applying with an airless sprayer, a 517 or 519 or 617, if you want a wider spray pattern.

Mad Dog Dura Prime is the best water based exterior primer for peeling paint and for stopping tannin and rust bleed problems.

Dura Prime helps new and weathered paint projects last up to 20 years. Dura Prime is a bonding primer for new, peeling, or weathered surfaces. It's suitable for wood, metal and masonry.

As low as $66.75 per gallon in 5 gallon pails with free shipping!

Dura Prime Features:

  • Dura-Prime helps paint last 2 to 4 times longer than traditional peel stopping primers

  • Penetrates, seals and encapsulates peeling, cracking and damaged surfaces

  • Prevents paint from peeling

  • Provides a stable surface for long lasting top coat life

  • Blocks rust and tannin with two coats

Product Specifications:

  • 55% Solids

  • 300 square feet per gallon coverage

  • 300% Flexibility and 300 psi adhesion

  • Water-based, soap and water clean-up

  • Low VOC at less than 48 g/L

      Orders are shipped the same day Monday through Friday when ordered before 1:00PM EST. 

      Depending on order volume, custom colors may not ship when ordered before 1PM. Custom color order cut off time is updated Monday - Friday and can be found in the announcement at the top of every page.

      Many orders will ship the same day after 1:00PM EST but there is a firm cutoff time of 5:30PM. If you want to request overnight shipping or get a delivery estimate, call us at 855-672-0422, or ask on the live chat.

      Free shipping on Envirolak, and Centurion. All orders over $199 ship free. Click here for more detailed shipping information.

      The following products are ground only: TWP deck stain, Arborcoat oil based stain, Simiron epoxy, all 5 gallon pails, tabletop epoxy, dry erase paints, airless paint sprayers, Benjamin Moore deck cleaning products, and all oil based gel/wiping stains.

      All items are packed thoroughly to avoid damage. 

      In January and February, orders to certain areas with material that can freeze will include special heat packs designed to provide heat for 3-4 days. This time of year delays can happen from UPS/FedEx that are out of our control. 

      For any questions on shipping or products you can call us at 855-672-0422 start, a live chat session, or send us an email at

      We try to respond to emails in less than 1 hour, and have the live chat available as often as possible. Retail store hours are M-F 8AM to 5PM EST and Saturday 9AM to 3PM EST. Our address is 1001 Orchard Lake Rd. Pontiac, MI 48341

      Customer Reviews

      Based on 4 reviews
      Bill Roeder
      Best customer service

      Looking to purchase Mad Dog primer, I did an online chat with Nathan who answered all my questions. He also contacted a Mad Dog tech to verify that this was appropriate for my intended application, and I heard back from him the very next day. This was, hands down, the most top notch customer service I’ve ever experienced. Highly recommended!

      Michael Hannan
      Quick service

      Thank you for your quick service and delivery.
      I will be ordering from you again In the future.

      super customer service

      I'm a long time Mad Dog primer user and found that Pontiac Paint had the best price so decided to place an order. Almost immediately received an order acknowledgement and then very shortly a shipping confirmation. Was shocked when the order was at my door in 3 days. Because of employee issues and shortages, it is so hard to deal with many businesses right now but this was an excellent buying experience. Thanks for your excellent customer service.


      It was incredible fast. Received my order in no time!!! Thanks!!!

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